A coupon is a promotional tool in the form of a document or electronic graphic that can be redeemed for a discount when purchasing goods and services. Coupons are generally issued by manufacturers or retailers to the consumer and may be distributed through direct mail, apps, social media or other means. A coupon will feature a specific savings amount or other special offers to persuade consumers to purchase specific goods or services or to purchase from specific retailers.
Coupons may be obtained in newspapers and magazines or electronically and when taken to the store or used online are used to get discounts on certain products. A coupon is the same as cash. The use of coupons by the buyer does not affect the cost of the goods, rather it is used in lieu of cash.
For example, if one has a $1.00 off coupon on a box of cereal that cost $10.00, that coupon is accepted as though it were cash along with $9.00 from the buyer at the cashier or on checkout.
The coupon value + the Cash Paid = Value of goods.
N.B Customs reserves the right to question/query all documentation in relation to Price Paid or payable and the amount of discount that is being claimed.